WHAT’S THAT SOUND? IT’S THE CALL OF THE WILD!
03/21/2007
WHAT’S THAT SOUND? IT’S THE CALL OF THE WILD!
Globus Family of Brands Partners with British Columbia and Alberta in New Awareness Campaign
LITTLETON, COLO. – March 21, 2007 – From the graceful shores of Vancouver Island to the snow-capped peaks of Alberta’s Rocky Mountains – the roaring rivers to the rainforests – Western Canada’s extraordinarily diverse landscape has been a beckoning force for centuries. First, with early explorers and refined Victorians – to today’s adventure- and relaxation-seeking travelers – the western provinces of Canada continue to attract characters of all kinds. In fact, with more than 41 million overnight trips each year, British Columbia and Alberta combined make one of the most popular destinations in North America. Now, in an exclusive partnership with Tourism BC and Travel Alberta, the Globus family of brands is helping each traveler answer their own “call of the wild” with a new awareness campaign for Western Canada.
Launching today, the Globus family of brands has created a new micro-site (www.CanadaWesternWonders.com) that will serve as an online resource to provide travel agents and consumers with all the information they need to plan the perfect Western Canada vacation. How about skiing with future Olympians in Whistler? Fancy high tea at Victoria’s historic Empress Hotel or cutting-edge cuisine at a Vancouver hot spot? What about breathtaking views from an alpine train car? CanadaWesternWonders.com can help make each of those – or all of them – happen.
“When you fuse a geographically rich area like British Columbia and Alberta, one that has world-class cities and some of the world’s finest natural wonders, with our 75 years of experience designing vacations, it creates a perfect opportunity for travelers looking for a wonderful, stress-free and exciting vacation,” said Phillip Gordon, president and chief executive officer of the Globus family of brands. “What’s more, for such a diverse destination, Western Canada is closer and more accessible than many people realize.”
Naturally, with scenery that ranges from seaside to glacial, the vacations available in Western Canada are equally varied. The Globus family of brands offers itineraries that range in time, from four to 13 days; in price, from budget to premium; and in travel style, from fully escorted to fully independent packages, to meet any traveler’s preference. Just a few of the vacations highlighted on CanadaWesternWonders.com include:
Globus: Majestic Rockies Plus Victoria – 11 Days
Get the big picture when you travel with Globus.
This excursion begins in Calgary, Alberta, before travelers are whisked into the heart of Banff National Park, where they can take in the beauty of the Canadian Rockies from a gondola ride or even an optional float trip down the Bow River. On the way to Jasper National park, travelers will take a thrilling Ice Explorer ride on the 1,000-foot-thick Columbia Icefield. Then it’s off to Whistler – and a ferry ride to Victoria – before saying farewell at a special celebration in Vancouver. Priced from $2,449* (land-only).
Get the big picture when you travel with Globus.
This excursion begins in Calgary, Alberta, before travelers are whisked into the heart of Banff National Park, where they can take in the beauty of the Canadian Rockies from a gondola ride or even an optional float trip down the Bow River. On the way to Jasper National park, travelers will take a thrilling Ice Explorer ride on the 1,000-foot-thick Columbia Icefield. Then it’s off to Whistler – and a ferry ride to Victoria – before saying farewell at a special celebration in Vancouver. Priced from $2,449* (land-only).
Brennan Vacations: Western Canadian Rail Adventure – 13 Days
Enjoy a premium view of the Rockies with Brennan.
Travelers start this vacation in style, with door-to-door limo service (with air-inclusive purchase). Then, in a combination of train, coach and boat touring, they begin and end in Vancouver, making a loop through some of the most beautiful landscapes in Western Canada: Banff and Jasper National Parks, Athabasca Glacier, Lake Louise and Butchart Gardens, just to name a few. Priced from $4,349* (land-only).
Enjoy a premium view of the Rockies with Brennan.
Travelers start this vacation in style, with door-to-door limo service (with air-inclusive purchase). Then, in a combination of train, coach and boat touring, they begin and end in Vancouver, making a loop through some of the most beautiful landscapes in Western Canada: Banff and Jasper National Parks, Athabasca Glacier, Lake Louise and Butchart Gardens, just to name a few. Priced from $4,349* (land-only).
Cosmos: NEW! Wildlife Adventure in Western Canada – 11 Days
Do big things on a small budget with Cosmos.
Feeling a true call of the wild? Travelers can get up-close-and-personal with the natural inhabitants on this Vancouver to Vancouver vacation. Highlights include breakfast with the Beluga whales at the Vancouver Aquarium, a guided Nature & Wildlife walk in Whistler and whale and bear watching on Vancouver Island. Priced from $1,779* (land-only).
Monograms: New! Beautiful British Columbia – 7 Days
Create your own formula for adventure with a Monograms vacation.
This package provides all the freedom of independent travel, but without the hassles of “ordinary” independent vacations. It begins in Seattle, where Monograms has reserved a car and hotel accommodations, and travelers spend the next week on their own leisurely road trip across the Puget Sound to the Olympic Peninsula, across the Strait of Juan de Fuca onto Vancouver Island and then across the Sound once again to Vancouver. Travelers can stop to see their choice of attractions and sights along the way, but Monograms also provides a toll-free logistics helpline, for use throughout the journey, 24 hours a day, 7 days a week. Priced from $1,089* (land-only).
In addition to the launch of the micro-site, the Globus family of brands has also worked with Tourism BC and Travel Alberta to develop a special advertising campaign that kicks off in April, as well as a direct mail piece and promotional flyers, to help raise awareness for Western Canada among travel agents. For more information, visit www.CanadaWesternWonders.com.
Travel agents can request 2007 brochures by visiting www.globusfamily.com/agents. Reservation agents for the Globus family of brands can be reached at the following toll free numbers: Globus, Cosmos and Monograms: 1-800-221-0090; Brennan Vacations: 1-800-237-7249.
*All prices are per person, based on double occupancy.
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